E-commerce development

E-commerce built for sales and operations

I develop online stores in WooCommerce, PrestaShop, and custom platforms, with the integrations needed for orders, inventory, payments, and logistics.

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Checkout and usability improvements
ERP, CRM, and logistics integration
Performance and technical SEO
Maintainable store architecture

Diagnosis

Does your online store get visits but not the sales it should?

Technical, usability, and integration problems can make it harder for customers to buy and harder for teams to fulfill orders.

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High cart abandonment

A complicated checkout, unclear costs, or poor mobile usability can prevent customers from completing a purchase.

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Slow storefront

Slow pages make product discovery and checkout harder and can also affect search visibility.

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Manual stock and order management

Without integration with the warehouse or ERP, inventory becomes outdated, generating errors, returns and loss of customer trust.

How I build it

Engineering for the full order process

I focus on the storefront and the operational systems behind it, from checkout through inventory and fulfillment.

Checkout improvement

A clearer path to purchase

Checkout simplification, useful microcopy, and measured experiments where traffic and data support them.

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Performance work

Core Web Vitals, image delivery, scripts, caching, and hosting reviewed against the store’s actual bottlenecks.

Technical SEO

Crawlable architecture, structured product data, metadata, sitemaps, and migration redirects where needed.

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Full integration

Synchronization with ERPs, international payment gateways (Stripe, PayPal, Klarna, Redsys) and last-mile logistics operators.

FEATURED CASE STUDY

More than an online store: a commercial management platform

AeroSports is a custom-built solution to centralize orders, personalization, production and commercial tracking in a single digital platform for customers and the internal team.

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Custom online orders

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Private catalogs for clients

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Centralized production and tracking

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Management system integration

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Results

A well-built e-commerce store supports sales and fulfillment

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A clearer checkout experience

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Better performance on mobile and desktop

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Current inventory across connected systems

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Fewer synchronization errors

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A sound technical SEO foundation

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A maintainable catalog and order workflow

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Common projects

WooCommerce or PrestaShop store

Design and development with a suitable theme, checkout improvements, and warehouse and payment integrations.

E-commerce platform migration

Planned transfer of catalog, orders, and customers, with redirects and validation to limit SEO and operational disruption.

E-commerce connected with ERP and logistics

Integration with internal management systems, logistics platforms and invoicing tools to automate orders and stock.

Use cases

The right engine for each project

I select the platform according to catalog size, operational complexity, integrations, and budget. There is no one-size-fits-all choice.

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WooCommerce

Ideal for medium catalogs and stores with content on WordPress.

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Prestashop

A very good option for large catalogs and advanced operations.

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Custom e-commerce

When you need specific logic and proprietary processes that platforms do not cover.

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Migrations

Platform change without data or positioning loss.

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CRO optimization

Conversion improvement in already launched stores.

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ERP integrations

Synchronization with management and warehouse systems.

Frequently asked questions

Everything you need to know about e-commerce development

Answers to common questions before you make a decision.

It depends on the catalog, internal processes, and business goals. I often work with WooCommerce or PrestaShop; when the store needs more specific logic, I may recommend custom e-commerce development. The choice starts with the company’s operating requirements.

Yes. I can migrate stores between WooCommerce and PrestaShop, modernize an existing store, or add needed integrations. I audit the current installation first and plan redirects, data transfer, and validation to reduce migration risk.

It can include purchase-funnel analysis, checkout simplification, A/B test implementation, clearer microcopy, and mobile usability improvements. The exact work depends on the store data and the issues found.

A slow store can make browsing and checkout harder, especially on mobile. I assess Core Web Vitals, images, scripts, caching, and hosting, then prioritize improvements based on measurable bottlenecks.

Yes. I develop bidirectional integrations with ERPs, warehouse management systems, payment gateways (Stripe, PayPal, Klarna, Redsys) and logistics operators. Automatic inventory and order synchronization eliminates manual errors and saves operational time.

Yes. Many times there is no need to start from scratch. First I analyze the current installation and then propose performance, technical SEO, checkout or integration improvements according to business needs.

A standard store with a catalog and payment gateway may take 4–8 weeks. Complex integrations, custom development, or migrations can take longer. I define the scope before committing to a schedule.

Technical SEO can be included from the start: crawlable architecture, clean URLs, structured data, sitemaps, metadata, redirects, and performance work. These measures support indexing but do not guarantee rankings.

I can provide technical maintenance, feature development, performance monitoring, and incident support after launch.

Not sure whether you need custom software or a standard tool?

When it makes sense arrow_forward

Need to improve or replace your online store?

I can review your storefront and operations, identify the main technical issues, and recommend a practical next step.

Book a free initial consultation